SERVICES

The companies of the industry do know that the presentation and the establishment of a product in the market requires a high cost. In order to have maximum success at minimum cost, there needs to be a strong development layout by an experienced group able to carry it out, thanks to its possession of the knowledge needed to prevent potential problems, avoid mistakes and manage it properly. EPSILON, having multiyear experience and knowledge of the market, contributes to the achievement of the above in addition to the development of the products. 

Product development includes:

• Product registration and approval
• Product use effectiveness
• Seed material evaluation
• Seed production plan and seed certification

Product approval

"In early 2009 the new Regulation regarding the approval of the plant protection products was voted, replacing Directive 91/414, in addition to the Directive-Framework for their sustainable use.
The new Regulation (1107/2009) forms a common framework of rules for the approvals in all 27 Member-States, a framework which did preexist, but is now becoming stricter.
Furthermore, through the Directive-Framework for the sustainable use, attention is paid at the product use apart from the rules concerning circulation approval. Thus, an institutional framework is established that includes continuous farmers' training, along with the training of all the people involved at the process of trade-distribution-use of plant protection products, as well as control of procedures, spraying machines e.tc.
Whereas, through the national action programs, the aim is to minimize the potential dangers for the user, the consumer and the environment, the obligation to implement product stewardship is also incorporated, meaning  monitoring the product throughout its use and up to the disposal of any wastes.

EPSILON has the ability to undertake all procedures for product approval. It oversees the entire process, prepares and fills in all necessary documents while it contacts the corresponding ministry per each country in order to expedite the product registration procedure.

Product use effectiveness

EPSILON has the experience needed to perform the  necessary field studies and estimate the efficiency of a plant protection product compared to a competitive one or its effectiveness in controlling the disease in question

EPSILON obtained its specialization in research and in market survey through the multiyear knowledge and experience of its personel. It carries out in depth market surveys for its clients pertaining to the products they are interested in. Therefore EPSILON assists them in the establishment of a business plan for a correct placement and promotion of their products in the market.
The market surveys are carried out not only for plant protection products but for seeds and fertilizers as well.

Market serveys can take place not only for product development, but also for its promotion/sale.

While product development and market surveys are carried out at a confidential level, market development has a broader range given that the aim is to assist  the users in contacting the product. Products are tested at a larger scale for their effectiveness not only by the company representatives in every area, but by the producers who are the final product users as well. Needless to say, these operations are carried out in the presence of experienced technicians to ensure product proper use. The results are analyzed and the use efficiency study is presented

EPSILON consultants cooperate with the workforce of a company or choose the manpower capable of yielding the optimum results when it comes to sales and market share increase. EPSILON has the ability to draft an organizational chart for the departments  of registration, sales and logistics of a company for the specific product and to train the personnel for maximum performance.

Sales development is the primary concern of EPSILON. From the very beginning,, the aim is to increase sales at the highest possible level and this is achieved through:

• Strategic planning
• Market research
• Proper product placement in the market
• Establishment of experimental and demonstration fields through regular monitoring by the technical division in order to evaluate plant  varieties and hybrids
• Presentation of experimental and field trials at clients and farmers

Product promotion (plant protection products, seeds and fertilizers) through presentations to clients (push strategy) and farmers (product demand necessity-pull strategy). Product advertisement covers the local as well as the national level (agricultural newspapers, journals e.tc.)

EPSILON, having in depth knowledge of the market in each of the countries where it does business, contributes to the development of a healthy clientele, in addition to the management and support of the existing one.
Needless to point out that clients are the most significant factor for a successful business. Employing tools developed through the multiyear course of our company, sales executives are properly trained in order to handle clients appropriately and to develop a proper relation with them, always having as a focal point the demands of the enterprise they represent.